THE CHALLENGE

Transform the well-loved book format (which has existed since the 1980s) into an interactive app while retaining the essence of the wine guide concept.

Consistent presentation of wine and review data from over two decades.

Defining core users and how they would adapt to using an app over the popular wine guidebook.

SERVICES

  • UX Research and development of user personas for various use case applications.

  • UI Design and Prototype within the existing brand guidelines while seamlessly incorporating the third-party elements.

  • Design system, microcopy and icons for consistent experience throughout the app.

RESULTS

  • Acceptance of the prototype by the client for implementation into the MVP.

  • Development of a design system including colours and icon use and the consistent application of branding throughout the app.

UX design for wine app